Virtual Art Gallery Tour App
A virtual art gallery app transcends physical limitations. It allows anyone to explore vast art collections and exhibitions from anywhere in the world, regardless of location or time constraints. This opens doors for new audiences and fosters a deeper appreciation for art through immersive experiences, educational content, and convenient access.
Project Type : Concept project
Responsibilities: User research,
wireframing,
prototyping and
testing
Tools: Figma
Duration : 5 Week
My Role: UX/UI Designer
Challenge
Nowadays, visiting an art gallery or museum can be a time-consuming and stressful experience. Many users do not want to stand in line for expensive tickets, especially if they have limited time or a tight budget. This can discourage both art enthusiasts and those who are less interested in art from going to art gallery and museums, as they may feel it is not worth their time or money.
Goals
The primary purpose of the app is to give users an authentic experience of viewing artworks and educate them about various works and their artists without requiring them to physically visit art galleries.
Discovery
I conducted user interview and created empathy map to understand users and their needs. Through research I identified my user groups. I also did secondary research and analysed recourses from public sources because I worked alone on the project and didn't have resources for extensive research.
I found out:
People want to view and information in more easier way without having to visit many galleries to view art.
Not getting enough information on art and artist from gallery
People want to view arts and information from anywhere at anytime and without lot of crowd
People don’t have time and money to visit gallery
Competitive audit
Competitive audit was conducted on similar app/products to help us understand our competition and their approach it also helped us to identify opportunity for virtual art gallery app . It also enabled us to stay ahead of our competitors .
I found out:
Wireframes & Low-fidelity prototype
After several rounds with paper sketches, I advanced to the next phase of our project, crafting a basic prototype. I connected screens related to the primary flow for exploring art pieces, uncovering different galleries, and engaging in tours.
Usability studies
I conducted two rounds of usability studies. The first round involved low-fidelity wireframes, and the findings from this study helped me improve my designs. The second round of usability study was conducted on a high-fidelity prototype, which helped me identify areas of the design that needed improvement.
Round 1
Many users struggled to find the virtual tour option, leaving them feeling lost.
Some users have suggested that they would like to have a sneak peek at upcoming events.
Several users struggled to locate the auction/buy option, leaving them confused and unable to participate in bidding/ buying arts.
Round 2
Users have suggested that they want to browse art by their favourite styles instead of browsing through a one big gallery.
Some users have expressed their desire to view individual artworks in a realistic way .
Design Iteration
After examining user feedback from the usability survey, I adapted the design accordingly
Final Design
Impact :
"Finally, an art gallery that's open 24/7!"- Michael
"I love that I can browse and purchase artwork directly through the virtual gallery. It's so convenient!" - John