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Movie Booking App

Booking movie tickets should be a seamless and enjoyable experience. This UX/UI design project aims to revolutionize the process by prioritizing user-centricity, efficiency, and visual appeal. By addressing common pain points and incorporating innovative features, I tried to create a platform that effortlessly guides users from movie discovery to ticket purchase.

Booking movie tickets should be quick and stress-free but for most people, it’s anything but. From confusing apps to long lines at the theater, the process often feels more frustrating than fun. This concept project explores how I redesigned the movie booking experience to make it smoother, faster, and more enjoyable all while keeping real user needs at the heart of every decision.

Project Type : Concept project

Responsibilities: User research,

wireframing,

prototyping and

testing

Tools: Figma

Duration : 5 Week

My Role: UX/UI Designer

Challenge

Booking movie ticket have lot of challenges , whether user books it online through app or in traditional manner , while booking online involve complex interfaces, limited seat selection, and technical glitches. conventional booking methods like through theater have long ques, limited showtime information, and potential sold-out shows which can be frustrating.

Goals

The primary Goal of the app is to create a seamless, enjoyable and efficient booking experience this involves simplifying the movie booking process, providing clear and useful information, easy seat selection option and optimizing overall booking flow.

Discovery

🎬 Movie Booking App – UX/UI Case Study

I understand the user I started conducting user research, user interview and created empathy map, user personas, user journey map goal of research phase was to deepen my understanding of users so that I can work on solving their problem which will help them.

Project Type: Concept Project
Duration: 5 Weeks
Role: UX/UI Designer
Tools: Figma
Responsibilities: User Research, Wireframing, Prototyping, Usability Testing

I found out:

🧩 The Challenge

  • Difficulty in Finding Desired Showtimes and Seats

Booking movie tickets whether online or at the theater often involves friction.

  • Online platforms can feel cluttered, confusing, and prone to technical issues.

  • In-person experiences often include long queues, limited showtime info, and no guarantee of ticket availability.

This project aims to reimagine the movie booking experience with a design that’s seamless, intuitive, and user-focused.

  • Lack of Clear Information and Visual Cues

  • Frustration with Technical Issues

  • Long wait times at the theater

🎯 Goals

The goal was to design a platform that offers:

  • A simple and fast booking experience

  • Clear information about movies, showtimes, and pricing

  • An easy-to-use seat selection system

  • A smooth, frustration-free booking flow

🔍 Discovery & Research

To deeply understand user pain points, I conducted:

  • User interviews

  • Empathy mapping

  • User personas

  • Journey mapping

Key Insights:

  • Users struggled to find suitable showtimes and available seats.

  • Interfaces lacked clear visual cues and feedback.

  • Technical glitches (e.g., freezing or crashing apps) were common.

  • Long waiting times at physical theaters frustrated users.

Competitive audit

🏁 Competitive Audit

I conducted a competitive audit to know more about competitors what are the services they offering main goal of competitive audit was to observe competitors to come up with opportunities and improvement in movie booking app design which will help us stay ahead of our competition

I analyzed major movie booking platforms to identify their strengths, weaknesses, and unique features.
Key takeaways:

  • Many lacked personalization

  • Seat pricing info was often unclear

  • Some platforms had overwhelming or outdated UIs

This gave me direction on what to improve and how to stand out.

I found out:

I found out:

Persona

👤 User Persona

After analyzing research finding I created user personas that represent diverse user group, I was able to identify users goals, frustrations and what they need in a movie booking app.

Based on the research, I created diverse personas to represent typical users. This helped identify key needs, behaviors, frustrations, and goals and ensured the design remained user-centric.

User Journey Map

🗺️ Journey Mapping

By analyzing use research I was able to map out user journey and created user journey map which shows steps user take while booking a movie tickets

I mapped out the end-to-end process users go through when booking a movie. This helped highlight pain points and moments of opportunity to improve flow and experience.

Wireframes & Low-fidelity prototype

✏️ Wireframes & Low-Fidelity Prototypes

After going through several iteration of wireframes I created the wireframe and LO-FI which best suits the user need.

After exploring multiple layout iterations, I created wireframes and Lo-Fi prototypes focused on core flows:

  • Movie discovery

  • Show selection

  • Seat booking

  • Payment

Wireframe

LO_FI Prototype

Usability studies

✅ Usability Testing

I did two rounds of usability study first was , After I had main Flow of movie booking process as LO-FI prototype I conducted a usability study to test the design with the users. Second was when design were in final stages and i had completed HI-FI prototype.


Main goal of usability study was to see the process of movie booking weather it is easy or not and if users are facing any challenges while booking ticket


I conducted two rounds of usability testing:

Pain Point And Improvement : Round 1




Round 1 – Lo-Fi Prototype

  • User pointed out that there was no option to select movie viewing language :- Process of movie booking involves selecting movie , watching trailer knowing more about movie the booking it but there are no option to select screening language, I fixed that problem by adding a page before booking where users can select a language in which they want watch a movie




  • No option to select movie language → Added a language selection step




  • Users wanted to view the user rating and reviews :- Users wanted to view the user rating and reviews but this information was not present in current design, This issue was fixed by adding the user rating and reviews options in movie details page.



  • Missing ratings and reviews → Added them to movie detail screens

  • Users wanted to know how much a particular seat will cost :- Users wanted to know the prices of particular seats but information regarding that was missing, This issue was fixed by dividing the seat in sections and adding the prices of seat above that section


  • No seat pricing info → Added pricing by seat section


Pain Point And Improvement : Round 2




Round 2 – Hi-Fi Prototype

User pointed out that users were unable to book only single ticket :- After second round of testing I realized that booking tickets option was only available after selection 2 or more seats, I resolved that issue in seat booking section now user can book even single ticket.




Couldn't book just one ticket → Allowed single-seat bookings

User pointed out that there was no way change their seat selection :- User pointed out that after selecting seats there was no way to change their selection without going all the way back, I fixed this issue by allowing users to change their selection.




Couldn’t change seat selection easily → Enabled seat changes without restarting the flow

Design Iteration

After Analyzing user feedback from the usability study, I made Appropriate changes to the design

I incorporated user feedback from both rounds into the final design. Key improvements included:

  • A cleaner interface

  • Easier seat selection and modification

  • Clear pricing, ratings, and language options

Final Design

Final Design

Impact :

💥 Impact & Feedback :

"I love how easy it is to find movies and book tickets on this app. The interface is clean and intuitive." - Cane

“I love how easy it is to find movies and book tickets on this app. The interface is clean and intuitive.” – Cane

"I love the feature that allows me to view trailers directly from the app. It helps me decide which movies to watch." -Troy

Atish Rathod

Fresh eyes, innovative designs.

Behance

Email

About

Get in Touch

Movie Booking App

Booking movie tickets should be quick and stress-free but for most people, it’s anything but. From confusing apps to long lines at the theater, the process often feels more frustrating than fun. This concept project explores how I redesigned the movie booking experience to make it smoother, faster, and more enjoyable all while keeping real user needs at the heart of every decision.

🎬 Movie Booking App – UX/UI Case Study

Project Type: Concept Project
Duration: 5 Weeks
Role: UX/UI Designer
Tools: Figma
Responsibilities: User Research, Wireframing, Prototyping, Usability Testing

🧩 The Challenge

Booking movie tickets whether online or at the theater often involves friction.

  • Online platforms can feel cluttered, confusing, and prone to technical issues.

  • In-person experiences often include long queues, limited showtime info, and no guarantee of ticket availability.

This project aims to reimagine the movie booking experience with a design that’s seamless, intuitive, and user-focused.

🎯 Goals

The goal was to design a platform that offers:

  • A simple and fast booking experience

  • Clear information about movies, showtimes, and pricing

  • An easy-to-use seat selection system

  • A smooth, frustration-free booking flow

🔍 Discovery & Research

To deeply understand user pain points, I conducted:

  • User interviews

  • Empathy mapping

  • User personas

  • Journey mapping

Key Insights:

  • Users struggled to find suitable showtimes and available seats.

  • Interfaces lacked clear visual cues and feedback.

  • Technical glitches (e.g., freezing or crashing apps) were common.

  • Long waiting times at physical theaters frustrated users.

🏁 Competitive Audit

I analyzed major movie booking platforms to identify their strengths, weaknesses, and unique features.
Key takeaways:

  • Many lacked personalization

  • Seat pricing info was often unclear

  • Some platforms had overwhelming or outdated UIs

This gave me direction on what to improve and how to stand out.

I found out:

👤 User Persona

Based on the research, I created diverse personas to represent typical users. This helped identify key needs, behaviors, frustrations, and goals and ensured the design remained user-centric.

🗺️ Journey Mapping

I mapped out the end-to-end process users go through when booking a movie. This helped highlight pain points and moments of opportunity to improve flow and experience.

✏️ Wireframes & Low-Fidelity Prototypes

After exploring multiple layout iterations, I created wireframes and Lo-Fi prototypes focused on core flows:

  • Movie discovery

  • Show selection

  • Seat booking

  • Payment

Wireframe

LO_FI Prototype

✅ Usability Testing

I conducted two rounds of usability testing:

Round 1 – Lo-Fi Prototype

  • No option to select movie language → Added a language selection step




  • Missing ratings and reviews → Added them to movie detail screens

  • No seat pricing info → Added pricing by seat section


Round 2 – Hi-Fi Prototype

Couldn't book just one ticket → Allowed single-seat bookings

Couldn’t change seat selection easily → Enabled seat changes without restarting the flow

Design Iteration

I incorporated user feedback from both rounds into the final design. Key improvements included:

  • A cleaner interface

  • Easier seat selection and modification

  • Clear pricing, ratings, and language options

Final Design

💥 Impact & Feedback :

“I love how easy it is to find movies and book tickets on this app. The interface is clean and intuitive.” – Cane

"I love the feature that allows me to view trailers directly from the app. It helps me decide which movies to watch." -Troy

Atish Rathod

Fresh eyes, innovative designs.

Behance

Email